Email Marketing Specialist

US-AL-BIRMINGHAM
Category
Marketing

Overview

The Email Marketing Specialist will be responsible for the management of all product marketing initiatives and brand building projects via email for products across multiple departments (i.e. apparel, footwear, and equipment). This individual will work between the marketing and merchandise departments and vendors to ensure that each product and promotion is properly represented graphically & promotionally on email and that all initiatives are consistent with the overall content strategy and brand voice for both Hibbett and its vendors. Successful candidates will have excellent computer and design skills and must be outcome-oriented.

Responsibilities

Overall detail responsibility:

  • Manage and grow all email campaigns
  • Coordinate across various internal partners in digital commerce, merchandise, marketing, and design to ensure emails are created, approved, and delivered on time for both Hibbett and vendor campaigns
  • Monitor daily email campaign deliverability, ensuring high inbox success rate for all email campaigns
  • Manage and strategize the email calendar
  • Develop and create email marketing campaigns including headline and subject line creation
  • Engagement with creative agency for email design & content development
  • Monitor content performance and email data using 3rd party tools and make recommendations for future programs/plans and content based on findings
  • Accountable for performance of email campaigns including key KPIs such as open rate, click through rate, and sales
  • Management of email budget
  • Be knowledgeable on email best practices, technologies and trends

Qualifications

  • At least 1-2 years of professional experience
  • Bachelor’s Degree in Marketing, Advertising or Communications preferred
  • Ability to multi-task and execute with excellence & precision while adapting to competing demands and shifting priorities
  • Ability to communicate & influence effectively at all levels of the organization
  • Excellent writing skills
  • Innate ability to grasp what is relevant, trending, and on-brand
  • Strong appreciation for the creative process and product knowledge
  • Clear & effective written & verbal communication
  • Ability to work independently; self-motivated & willing to take an idea and run with it
  • Highly organized & flexible
  • Understanding of email marketing operations, technology, testing techniques and platforms a plus

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