Hibbett Sports, a nearly $1B Sporting Goods retailer, successfully launched its ecommerce business in July 2017. Since launch, Hibbett’s digital business has grown quickly and is now approximately 8% of revenue (~$80M in annual revenue). Along with the launch of the website, Hibbett has also launched iPhone/Android apps as well as numerous Omni-channel capabilities (ship from store & bopis/ropis). Hibbett will continue to build out its digital marketing capabilities to support the growth of its online business.
This position will own SEO for the company. They will be responsible for determining SEO Strategy, Managing SEO resources and driving increased revenue and traffic through SEO. Candidates must have a strong mastery of SEO strategy and technical execution (site architecture, content optimization, link building) and be a self-starting, metrics-driven professional
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Responsible for managing a wide network of 3rd party service providers/agencies. This also includes selecting new agency/technology partners including both replacements and additions to current SEO resources.
EDUCATION and/or EXPERIENCE